Exploring and exploiting consumer insights

Understanding, empathy and commercial application

Research results that work



We aim to understand your consumer 

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Expressions qualifications can be best judged by the standard of our client base….

We work for some of the most sophisticated marketers and creative agencies in Europe.

Expressions specialises in innovative qualitative research to equip clients, enabling them to make creative decisions.

Our approach is aimed at providing actionable recommendations based on a thorough understanding of consumer dynamics and attitudes.

The passion is in contributing to brands with consumer insights that inspire…

Experience…we’ve been building brands for 20 years…


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We have been trusted to work with some great brands:

  • Building brands literally from the kitchen table – New Covent Garden
  • Reinventing and rejuvenating old brands – Babycham and Poligrip
  • Designing new logos – Cuprinol, nPower
  • Understanding consumer motivations, abilities and disabilities – Laphroaig, Stroke Association

Here are a few brands we have worked with recently:

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Walkers Midshire Foods

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Yankee Candle

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Footman James

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Empire World Trade

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Uncle Bens

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The Wildlife Trusts

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Seeds of Change

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Lyons Seafoods

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Teacher's Blended Scotch Whisky

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The Stroke Association

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>Our Approach    graph 1.lrge

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We’ve been doing qualitative research for over 20 years…

We begin by understanding you…

  • your objectives and constraints
  • your competitive circumstances
  • your brand
  • your vision

We then suggest the most appropriate approach…

  • group discussion – large or small
  • in-depth discussions short or long
  • even a quantitative solution if it’s more appropriate!

We have experience of most qualitative techniques including; psycho drama, hypnosis and brand modelling that involves plasticine…

  • it comes down to experience
  • what we do and how we do it depends on what your aims are

We are not trying to invent new techniques or indulge ourselves…

  • We believe groups and in-depth work well
  • they may not always be fashionable but..
  • we work online to build forums and discussions
  • mobile discussions and interviews for shopping related issues
We exploit technology when it contributes not because we can….


What you are buying                                                              www

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Expressions was set up to provide a real need for a disciplined and professional approach to qualitative research.

Julian Rodway had a blue chip marketing apprenticeship working for Cadburys learning basic marketing and research skills as well as company constraints and product issues. He followed his interest in advertising and spent six years working in three top 20 London agencies before starting Expressions where he used the combined experience to provide a new dimension to qualitative research, drawing on agency experience to develop brand planning.[/subtitle]

Julian has been a full member of the MRS for 20 years and a member of the AQR.

Additional resources – Some projects need more man or woman power…

  • due to deadlines – you can’t be in two places at once
  • size and scope – International or specialist projects

When the task demands more people, Julian will collaborate with experienced colleagues chosen for their suitability to the project.



We have done recently

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“… I’m living in a house worth over £1 million but I’ve never felt so poor as I do now… I’m using…


“… today you have to be either working flat out or partying hard… there’s no time for anything else…” (The Polarising Paradox) …



We want to hear from you

If you would care to discuss any research issue whether or not it may end up as a project please contact Julian today.

Expressions Brand Planning, LG1 Custard Factory, Gibb Street, Birmingham, B9 4AT